http://www.samanthakorenfeld.com/resume daily 0.75 2024-09-03 https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/c04d6d0a-c758-4749-894b-62ef99843146/Samantha+Korenfeld+-+Resume.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.samanthakorenfeld.com/about daily 0.75 2023-03-17 https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1480205803136-65CZD8JDNMTGIQXTX9UU/Screen+Shot+2016-11-26+at+6.02.32+PM.png About http://www.samanthakorenfeld.com/creative-that-converts daily 1.0 2023-03-24 https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1480290542138-C6AHZXOFKZ2EJHHXOWO9/Nutella_00134.jpg Creative That Converts - Nutella: Spread the Happy Spread the Happy 50th Birthday Party Contributions: Messaging, copywriting, experiential concepting. The Event: To celebrate the 50th birthday of a very tasty client, we created a popup birthday celebration in Times Square, complete with a giant birthday card, live music, and custom-made cronuts from the creator himself, Dominique Ansel. I helped to develop the overall party concept, including visual details on signage and the end-to-end consumer experience, remaining true to the brand's playful voice. https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/6967111c-0b1c-45a6-b725-5ce9d7aa3322/44108580_10200205433081034_173107338310320128_n.jpg Creative That Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1584838456884-AUDL0ENPDLF68TEVDNP5/Screen+Shot+2020-03-21+at+7.53.03+PM.png Creative That Converts - Summersalt: The Joycast While Summersalt prides itself on spreading joy, our usual sales-focused content felt in poor taste during the Coronavirus crisis. The Joycast leverages our usual customer service number to text customers a little sunshine on demand, from mediation videos to puppy gifs. The Joycast saw incredible publicity almost instantly, including Travel + Leisure and FastCompany. | Contributions: Creative direction, concepting, copywriting, logistics mapping, customer service training, PR | Channels: YouTube, Meta (Facebook/Instagram), email, CRO, SMS https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/a063192b-f780-4375-8f20-4fdc7883c227/ezgif.com-video-to-gif+%282%29.gif Creative That Converts - Mackey Mitchell Architects: Break Through Mackey Mitchell Architects Break Through Campaign Contributions: Strategy, copywriting, interviewing, storyboarding, social media strategy, implementation, community management, and measurement. Campaign: Mackey Mitchell wanted to celebrate their 50th anniversary with a four-part video series that featured the real people who are living and thriving in the spaces they’ve created. Four different subjects from four completely different walks of life demonstrated how they exemplify Mackey Mitchell’s four values: curiosity, drive, innovation, and discovery. The videos were part of a six-month social media campaign meant to garner brand affinity among Mackey Mitchell’s target markets, while positioning them as a people-driven firm. The entire Break Through campaign was incredibly successful, garnering a 395% increase in website traffic from social media alone. View the entire video campaign here. https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1584838969918-TOJVJHR7LKL2O4LMRKBT/Screen+Shot+2020-03-21+at+8.02.31+PM.png Creative That Converts - Forest Park Forever: Home Is Where The Park Is Forest Park Forever, a nonprofit organization responsible for the maintenance, care, and events within St. Louis’ famous Forest Park, wanted to create an awareness campaign that educated park-goers on their contribution to this living landmark, while increasing its appeal to Millennials and Gen-Zers. | Contributions: Campaign concept, messaging, strategy, execution, look and feel, social media | Channels: OOH, email https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1480289454772-F2K5Z2IKIHB5S1YJ57E4/082016_PAYPAL_OSL_MG_0592+%281%29.jpg Creative That Converts - PayPal: Outside Lands Music Festival Outside Lands Music Festival Contributions: Strategy, copywriting, collateral and campaign design, experiential throughput and troubleshooting, and social integration and development. The Event: Each year (2012-2016) I developed the client's onsite presence from start-to-finish, working to organically integrate their brand messaging into the music festival environment, set and exceed measurable goals, and create brand affinity in millennial guests. This included but is not limited to: messaging, social media strategy, visual styling, digital and traditional promotions, copywriting, and measuring against KPIs. https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/5798d256-fb4f-4462-9234-5025c449690e/ezgif.com-crop.gif Creative That Converts - Factor_ and HelloFresh Founded, in Chicago, Factor_ (formerly Factor 75) needed help breaking through the clutter of the meal-at-home vertical. Their clean, keto-focused menu of meals were originally only available in Chicagoland, but they wanted to expand their business nationwide. Our goal was to show (not tell) prospective customers all of the benefits of choosing Factor_,from convenience to calories. Not only did we successfully launch them as a national brand, we also grew their business by 89% in the first 90 days. By expanding into new channels like TikTok, we were able to combat headwinds from competitors so successfully that Factor_ was acquired by food giant HelloFresh for $277M — and it’s still growing! | Contributions: Creative direction, concepting, strategy, copywriting, art direction, design, UGC strategy, content creator sourcing/coaching | Channels: Google, Bing, YouTube, Meta (Facebook/Instagram), Snapchat, Pinterest, TikTok https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/95a68764-44c5-4ba6-9aa0-e9cc05293ef1/ezgif.com-video-to-gif+%282%29.gif Creative That Converts - Summersalt: Every Body Is a Beach Body Summersalt was created to help women feel beautiful, confident, and ready to travel the world—exactly as they are. The Every Body Is a Beach Body campaign featured brand ambassadors from Harvard graduates to entrepreneurs to eating disorder survivors, all feeling incredible in their swimwear. The campaign saw over 25MM impressions with press from outlets like People, InStyle, and Yahoo and more. Click to view the full video here! | Contributions: Creative direction, concepting, strategy, copywriting, art direction, social media, PR | Channels: YouTube, Meta (Facebook/Instagram), email, CRO, OOH, direct mail https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1584839245017-0X7N1S1DKR5S24WA285K/1heayr.jpg Creative That Converts - Crest 3D White: Beauty in Barcelona Shakira Partnership and Beauty Event in Barcelona Contributions: Experience design, influencer engagement, logistical planning and troubleshooting, and copywriting. The Event: An oral care brand wanted to shift its consumer perspective from being a necessary hygiene item to a coveted beauty tool. I helped to create an international blogger summit in Barcelona, Spain, where style influencers came to talk fashion, beauty, and putting your best smile forward. The event positioned the brand's range of whitening products as an essential step in being your best self, using record-breaking singer Shakira as the hero of its message. https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/6c1a2a7d-2b7e-4f45-a67d-d0376cb41058/ezgif.com-optimize.gif Creative That Converts - MUD\WTR MUD\WTR is a coffee alternative made with Ayurvedic mushrooms and other organic ingredients to help optimize your brain and body — without the jitters and crash. A new iOS 14 privacy update made customer insights and tracking extremely hard to come by — and subsequently, made every product harder to sell. By shifting focus from the most limited social platforms like Meta to scrappier channels like TikTok and Pinterest, and leaning hard into UGC, we were able to decrease CAC by 10% and increase volume by 98% in our first quarter alone. | Contributions: Creative direction, concepting, strategy, copywriting, art direction, design, UGC strategy, content creator sourcing/coaching | Channels: Google, Bing, YouTube, Meta (Facebook/Instagram), Snapchat, Pinterest, TikTok, Reddit https://images.squarespace-cdn.com/content/v1/583a0396893fc0a390bf9e3b/1510086900923-XKLZT9UK7I925YXCXYSJ/Paypal-listing.jpg Creative That Converts - PayPal: NASDAQ Listing Day Listing Day International Celebration Contributions: Company messaging, copywriting, collateral and experience design, social media campaign promotion and development. The Event: One of our primary financial services clients wanted to celebrate its official NASDAQ debut with a huge celebration, both in the heart of New York City and across the globe in each of its offices. My role in this truly massive event was creating scalable celebratory elements that included signage, social media assets, surprises like confetti cannons and live bands, and the company's brand present and proudly displayed across each of these channels. The event saw millions of first-hand and digital impressions, and created an incredibly proud company on the cusp of a new era.